Digital business - Capstone project
LVMH! Huawei! Energysquare! Three companies in very different industries: luxury goods, telecommunications, energy. Three companies with very different sizes, histories and DNA. And yet, they all share the same objective: to innovate and change, and so to remain or become leaders in their respective markets. The multiple questions that this raises for them warrant your close attention. In this capstone module, you will study each of these three companies and will in turn be an analyst, a consultant and a manager, depending on the assignment. You will use the knowledge acquired in the three course of this specialization to complete your assignments: analyse a digital business process, define and formulate a strategic shift, apply the principles of growth hacking, and more.
Course Organization
Presentation of the Capstone project
- Presentation
Let's make LVMH more digital
- Making luxury digital : LVMH
- Let's practice! Peer-revieved assesment
Deep dive into HUAWEI
- The rise of a giant : Huawei
- Let's practice : Explain the rise of a giant
Get the power with Energysquare
- Once upon a time Energysquare: How to steer a startup during 3 phases of its life cycle ?
- Mission 1 - Steering the Energysquare Kickstarter campaign
- Mission 2 - Strategic shift: transitioning from a B2C position to a B2B position
- Mission 3 - Steering a growing company: choosing a KPI
- Let's practice! Peer-reviewed assesment
Grading Policy
Weeks 2 and 3 conclude with a peer-reviewed assessment, while week 4 includes several peer-reviewed assessments. All of which count towards your final grade.
To valide the course, you must achieve a total grade of 80% or higher.
- "Get the Power with Energysquare 1" count for 20% of the final grade.
- Workshop "Mission 2 - Strategic shift : transitioning from a B2C position to a B2B position" count for 50%
- Workshop "Mission 3 - Steering a growing company: choosing a KPI" count for 50%
- "Get the Power with Energysquare 2" count for 14% of the final grade.
- Workshop "Mission1 Task 1 : Designing a landing page" count for 50%
- Workshop "Mission 1 Task 2 - Growth Hacking Task: Identifying" count for 50%
- Workshop "Let's make LVMH more digital" count for 33%
- Workshop "Analyze the growth of a major digital player" count for 33%
Support and tutoring
Technical Questions
If you have any technical problem or question, you can contact referents-pedagotheque@imt.fr. We will do our best to answer within 2 working days.
Independent Use
If you take this course on your own, forums will not be running and you
will not get any answers. Nevertheless, you can use the forums to
discuss topics of the course with other independent users.
If you have any technical problem, you can contact referents-pedagotheque@imt.fr. We will do our best to answer within 2 working days.
Class Use (with your teacher)
If you take this course with your teachers, they are free to use the
course forums or any other means of communication. Please follow their
instructions to contact them.
Nevertheless, if you have any technical problem, you can contact referents-pedagotheque@imt.fr. We will do our best to answer within 2 working days.
Institutions at stake
