Digital business - Act on the digital world
The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.
This module will tell you how.
Outline
Big Picture
- Digital Transformation
- The new entrepreneurial context
- Data & Management
- Innovation by large corporations : The New Oxymoron of the Digital Era
Operational Area
- Acquiring Customers Online
- The Innovation Diffusion Paradox
- The art of pitching
Focus Area
- Framing the sharing economy
- Marketing : towards continuous consumption
- The Double Helix
Grading Policy
Each module includes a Quiz. Except for the last, each quiz counts towards your final grade, and you have three attempts for each question.
To valide the course, you must achieve a total grade of 80% or higher.
- Quiz "Digital transformation" count for 10% of the final grade.
- Quiz "The new entrepreneurial context" count for 10% of the final grade.
- Quiz "Data & Management" count for 10% of the final grade.
- Quiz "Innovation by large corporations : the new oxymoron of the digital era" count for 10% of the final grade.
- Quiz "Acquiring customers online" count for 12% of the final grade.
- Quiz "The diffusion paradox" count for 12% of the final grade.
- Quiz "The art of pitching" count for 12% of the final grade.
- Quiz "Framing the sharing economy" count for 12% of the final grade.
- Quiz "Digital marketing quizz" count for 12% of the final grade.
Support and tutoring
Technical Questions
If you have any technical problem or question, you can contact referents-pedagotheque@imt.fr. We will do our best to answer within 2 working days.
Independent Use
If you take this course on your own, forums will not be running and you
will not get any answers. Nevertheless, you can use the forums to
discuss topics of the course with other independent users.
If you have any technical problem, you can contact referents-pedagotheque@imt.fr. We will do our best to answer within 2 working days.
Class Use (with your teacher)
If you take this course with your teachers, they are free to use the
course forums or any other means of communication. Please follow their
instructions to contact them.
Nevertheless, if you have any technical problem, you can contact referents-pedagotheque@imt.fr. We will do our best to answer within 2 working days.
Institutions at stake
